Despite the promises, 2021 wasn’t the return to normalcy we thought we would see. A year wiser, we now understand that the path back will be a long one, and your 2022 business resolutions must reflect that. Here are three essential components that make good business sense at this juncture.

Identify & Tweak Your Audience

The way the world consumes information has changed over the past two years. You might have discovered new products and services through new platforms during this time. But, just as you have become a new client for some businesses, there is an entire world out there that could become yours.

Revisit your target audience because the demographics have certainly shifted since you last made that assessment. Learn how the competition is building inroads to new clientele and adapt them to your own operations.

Maximize the Social Media & Video Combination

Video is dominating search click-through and ad impact, especially on social media. It allows your audience to multitask while they go about their lives, relying on visuals when they can and making do with the audio otherwise. With fast internet speeds available on the move, you can make a brand impact 24/7, so there is no reason not to exploit this medium.

Don’t limit your video engagement to just ads, though. Surveys show that people watch explainer videos both before and after a purchase to learn about and familiarize themselves with their purchases. In addition, such videos are excellent opportunities to connect with clients and fence-sitters to ensure that your brand resonates with them.

Reimagine Your Website

Websites gained prominence, personifying the first generation of the digital revolution. Consequently, too many organizations feel that their sites no longer deliver value and instead focus excessively on social media platforms. That is a misconception and one that should be rectified in the new year.

You could be losing clients, business, and business reputation if your website is not:

  • Fast. Sites load faster when they are powered by lean code and optimized images. As a result, visitors abandon sites that load and respond slowly.
  • Agile. Users tire of cut-off text and images. Agile design automatically resizes screen content to match the aspect ratio of the device (computer screen, mobile phone, tablet, etc.) used to access it.
  • Secure. This is particularly important if your site handles payments and stores user data. Ensure that your site is encrypted, choose a reliable host, and put in place necessary safeguards.
  • SEO-friendly. Search engine optimization elevates your search engine rank, meaning that more people are likely to see – and visit – your site and learn about you.

There is still enough time in the year to apply all three of these resolutions, at least partially. So make your first resolution be not to waste another moment. Please contact me today if you have any questions.