The Internet has certainly changed the landscape of how businesses operate. The power of social media continues to influence business leaders and corporate entities throughout the world. The combination of social media and the Internet allow you to build a company, monetize it, and experience monumental success.

However, if you really want to achieve sustainable success as a business owner, you have to become intentional in the area of personal branding. While there are many moving parts to personal branding, here are a few tips to give you a head start.

Consistency

Treat each social media platform like a relationship that needs special care and attention. When most people buy into your brand, they’re subconsciously looking to see if you’ll remain consistent over time. For example, if you’d like to build your personal brand through the YouTube platform, consider whether you’d like to produce daily, weekly or bi-weekly videos. Whatever you decide to do, stick with it. Your viewers will appreciate it, respect you for it, and stick around.

Provide Value

Once you have the attention of your audience, make sure you have something of value to share. Don’t use social media to only talk about yourself. Provide information that aligns with the products you sell so that your audience will see the use and want to purchase it. For example, a businesswoman who knits and sells baby blankets will also want to share tips to mommies with newborns. Think about your audience and then provide information with them in mind.

Be Authentic

There’s nothing worse than watching someone try to be like everyone else online. There are so many brands that are beginning to look identical to one another. In a land of copycats, it’s refreshing to see someone be their authentic self. Don’t be afraid to tell your story. In most cases, your individuality is the selling point and what will connect many people to you.

Be Mindful

Remember, your personal brand is strengthened or weakened by your connection to other brands. Find and leverage strong brands that can elevate your own personal brand.

Maintain Ownership

Start by creating your own website with your own domain name and hosting. A very simple, two or three page website with your personal statement, a brief bio and links to your social platforms is a great investment.  A personal website allows you to publicize your personal brand and is one of the best ways to for your name to gain popularity on search engines.

Need help defining and promoting your personal brand? Don’t hesitate to contact us at DeSantis Trusted Advisors.