The sales department of any business is extremely vital for growth and success. As the new generation begins to multiply its presence in the workforce, it’s good to keep a close eye on the market and how it changes because of them. In many cases, it’s often true that there is nothing new under the sun. Knowing this, it is also important to see how old strategies are thrown away or revised and improved. Consider these clever sales strategies and tactics that continue to present innovative change for companies and increase their bottom line.
- Raise prices.
Many companies will do their best to compete with the prices on the market and remain within the same price range. While this typically seems like a great way to remain in the running, it is a perfect way to become invisible and generic. In order to stand out and really sell products, many evolving sales departments realize the value of increased prices. In most cases, when a product is more expensive, a lot of buyers tend to equate more money with products of a higher caliber. Create an experience around the product and encourage customers to adopt the culture surrounding the product. For example, Starbucks coffee is easily $5 a cup. There are other places that sell coffee at a much lower price point. It’s also most cost-effective to brew coffee right at home or at the office in the break room. However, many people will stand in line to buy a cup of brew at a higher price point because there is a sense of value and culture attached to the expense.
- Strategically promote.
When it comes to landing a good sale, it is important to also recognize the value of strategic sales language. Instead of rattling off the technical aspects of a product, it’s best to get into the buyer’s mind and understand why they’d want to pick up your product. Consider their potential needs and how your product will align perfectly as the best solution.
- Focus more on pain than pleasure.
With many people, the “if, then” strategy seems to work well. Ironically, sales patterns show that this strategy tends to work really well when a negative connotation or consequence gets attached to it. In many cases, people will do all they can to avoid pain. Instead of doing the work to experience pleasure, many people are reactive instead of proactive. Playing on this cycle will allow companies to experience more sales with the “if, then” rhetoric. An alarm clock company might want to focus on a certain conversation for sales.
Typical sale:
If you invest in a loud alarm clock, you’ll wake up early. You’ll also feel more refreshed, alert and ready to face the day, as early risers tend to earn more and be more successful.
While this may be true, many people need to hear it in a different way to really make the change.
Effective Sale:
If you refuse to invest in a loud alarm clock, you’ll be perpetually unprepared and tardy. This habit will eventually lead to job loss, poverty and ruin.
No one wants to experience those negative consequences. When a buyer hears the solution is attached to your product will allow them to feel like they’re purchasing something vital in order to avoid pain.
Looking for a master plan to help your business grow? Contact us for advice on how to target your sales strategies for success.
