Technology is playing a bigger role in the world of business than ever before, and the pace of that trend will only accelerate as we hit 2019. This very deliberate and very powerful shift terrifies some. However, executives and business leaders with a tendency to stay ahead of the curve find that technology empowers them to achieve more with fewer resources. Here are some of the most promising ideas.
Advanced Artificial Intelligence
Artificial Intelligence (AI) is no longer the buzzword it used to be. Today, it has morphed into something much more powerful which holds infinitely greater promise: interactive AI. Interactive AI does not just replace the human interface with technology, it creates unique experiences with every interaction. The perfect example of this is Google Maps. Google Maps shows you places that you type into it but also learns from previous interactions with you. The result is an enhanced search with suggestions that you may not specify but the system knows you need, for example, gas stations in the vicinity before your regular weekend drive.
Video Content is King
If a picture tells a thousand words, how many words does a video convey? Storytelling has been a favorite of our species for many millennia and video is storytelling in its most potent form. Research shows that 80 percent of audiences would choose to watch a video instead of reading a blog with the same content. With huge leaps in data transfer speeds and the increasing affordability of video production, audio-visual content is no longer solely in the realm of major corporations. Platforms like Periscope and Livestream give you instant access to your audience and are ideal for brand building through personal interaction.
Blockchain is Booming
The concept of blockchain is beautiful for its simplicity – a chain of records whose value lies in the continuity of that chain. It is the basis of the cryptocurrency world which seems to be headed towards an ever-greater share of the international money-exchange market with each passing year.
Blockchain was dismissed as a viable option for major transactions when it was introduced. Today, even major consulting firms like Accenture and Deloitte are investing in the arena. However, despite its promising future, it remains one of the most underutilized tools by businesses.
Community, not Consumers
While marketing to the individual will always remain at the core of business interactions, Generation Z wants to feel like they are part of a community, too. Organizations that develop a cohesive plan of action that emphasizes corporate social responsibility (CSR) with their brand message gain a distinct advantage. Interaction is the key here; technology helps to simplify strategy while magnifying its scope and reach. By leveraging the power of technology, particularly social media platforms, businesses can communicate regularly and meaningfully.
Whether you are in early stages of starting a new business or operating a successful business, I am here to assist as a business coach, consultant, or personal business advisor. Contact me today to schedule a time to discuss your needs.
